Concept to Creation

Design is never just about the final product—it’s about the layered, evolving process behind it.

For me, design is more than just creating something visually appealing—it’s about solving problems through intentional, informed, and creative steps. My process is both structured and exploratory, allowing room for flexibility while staying grounded in purpose.

It begins with research, where I immerse myself in the subject matter, audience, and context to understand the "why" behind the design. From there, I move into mind mapping, where I break down ideas, explore potential directions, and identify themes that align with the project goals.

Next comes hand sketching, which helps me freely explore layout, hierarchy, and structure without digital limitations. Once the foundational ideas are in place, I transition to computer sketching, refining concepts and experimenting with layout, scale, and alignment.

As the design takes shape, I focus on color theory, typography, and photography, ensuring that each visual element supports the overall message and emotional tone. Then I begin bringing everything together, layering graphics, imagery, and type to create a cohesive and engaging composition.

The process culminates in the final product—a design that not only meets the brief, but tells a story, evokes emotion, and leaves a lasting impression.